How to Increase Engagement on Your Offers

Published: 31 Mar - 2022 by Ben Rendle

Have you ever launched an exciting new offer, only to be met with crickets? You've spent so much time creating the perfect, value-packed offer that's perfectly tailored for your ideal customer's needs... and yet, you receive very little interest around it. When you're a small business owner, every penny counts. So it's important to make sure that your marketing efforts are as effective as possible. When launching a new offer, it's vital to create a sense of excitement and urgency among potential customers, as this will generate more leads and conversions. In this blog post, we will discuss some tips for increasing engagement around your offers so that you can make more sales and make a bigger impact.

#1 - Create a Reward System for Early Birds

When you're launching a new offer, it's important to create a sense of urgency among potential customers. One way to do this is by implementing a reward system for early birds. This could involve giving away a free bonus or discount to anyone who signs up before a certain date.

This will encourage people to act fast and increase  the chances that they'll convert. It also helps to create a sense of competition, as people will want to be the first to take advantage of your offer.

#2 - Encourage Testimonials and Reviews

Social proof is a powerful persuader when it comes to the customer journey, so once you have enticed your early birds you need to encourage them to leave testimonials and reviews. 

It's best to ask for these reviews in the most visible places for your business, so Google is a good place to start. For travel and hospitality-related businesses, TripAdvisor can also be a powerful medium, or TrustPilot is a go-to resource for researching how trustworthy websites are. 

Once these reviews have been posted, you can then use them on your own website, too. Make sure to display them in a prominent place, with the customer's name and any other relevant details.

#3 - Use Clear Calls-to-Action (CTAs)

When you're creating an offer, it's important to use clear and concise calls-to-action (CTAs) that will encourage people to take action. This could involve using a strong headline or subheadline, as well as buttons or links that are easy to see and click on. You should also make sure your CTA copy  is compelling and inspires people to take the next step.

It's a good idea to split-test different CTAs to find out which ones  work best for your business. Try different colours, fonts and wording to see which combination generates the most engagement.

#4 - Educate Your Audience

One of the best ways to increase engagement around your offers is to educate your audience about what you do and how it can benefit them. This could involve creating blog posts, videos or even infographics that show people how they can use your product or service to improve their lives.

When you take the time to educate people about what you do, they're more likely to trust you and be willing to buy from you. It also helps to build a relationship with your audience, as they will see you as an authority in your field.

Final Thoughts

Creating a sense of excitement and urgency around your offers is essential for small business owners who want to maximise their conversions. By using the tips we've discussed in this blog post, you can encourage people to take action and increase the chances that they'll buy from you.


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